 The
C. P. Italia S. p. A. was set up with a specific aim:
to supply with paints the hardware and colour shops, specialized
paint shops, the do-it-yourself centres.
During the years the company has become an important point
of reference for this market, developing an important
specialization as to products, image, item selection,
sale organization and promotion activities.
Such a steady effort has allowed the C. P. ITALIA S. p.
A. to place itself at the very top of the market of reference
as to output, trade-mark renown, and diffusion over the
territory.
The company avails of a commercial organization made up
by 22 sales agents and of a firm distribution network
ensuring an effective service directly from the specialized
store in the seat of Bari.
One more strong point of the C. P. ITALIA S. p. A. is
the assistance guaranteed by a very high technical level
of the quality control and product development labs.But
the real point is the ability to develop items meeting
the market requirements: employment easiness, high quality
standards, operating economies.
These are the guidelines inspiring the steady product
improvement carried out inside the firm.The retailer resorting
to the C. P. Italia S. p. A. can catch all the sale opportunities,
in that he relies on:-
.: The List including 160 product types related
to beyond 1,000 different items;
.: Each item has a highly qualitative image and
all the useful instructions for the right use of the product,
bar code, warnings in keeping with law, when prescribed;-
.: Promotion activities aimed at maximizing marginality
and rotation of the products in assortment.
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