The
C. P. Italia, availing of its expertise acquired
in twenty-five years of production for professional costumers,
is offering since six years now a line of paints for the
Organized Large-Scale Retail Trade, which absorbs more
than 3,700,000 litres of its output.
These are product lines developed to be shown to the final
consumer through detailed lithographic printings that
are such to draw the interest even of the inexperienced
consumer thanks to detailed application instructions.
At present the hypermarkets that have chosen the C.
P. Italia as their supplier of paints, home cleaning
and auxiliary products are about 175 in Italy.
Such points of sale belong to the most important Italian
and European groups of the Organized Large-Scale Retail
Trade.