 SERVICES
ON THE POINTS OF SALE
The services offered by the C. P. Italia on the single
points of sale are today among the most efficient and
specialized, thanks to a network of as many as 30 merchandisers
active on the whole Italian territory. Today the C. P.
Italia is one of the very few companies able to supply
the OLSRT even abroad, in fact since March 1999 we count
among our costumers foreign hypermarket chains (Croatia
and Greece), to which we offer the same quality services
our company offers on the points of sale in Italy.
SALE SUPPORTS
We supply each hypermarket a number of accessories to
increase the sale and display both the products and the
deals.
The support kit supplied free by the C. P. Italia to its
costumers is made up by:
1. Information posters, having the standard measures used
by the most widespread hypermarket chains (m. 1,33).
2. Promotional pal-boxes with information support.
They are easy-to-assemble and quite capacious structures
(about 100 items) with an information support substitutable
according to the item that is being promoted. The function
of these pal-boxes is to draw the attention to the items
and to make the best use of the promotion areas.3. Sliding
displays.
We supply each costumer with a display for 0,750, 0,500.
0,375 and 0,100 litre cans, this allows a tidy displaying
according to item and colour.
The capacity of the display is of 80 items for 0,750 litre
cans and of 100 items for 0,500 litre cans..
PACKAGING
Special care has been given to the lithographic image
of each item allowing the user an easy reading of the
instructions for use. In fact, on the back of each container
you can found all the details and useful advice as to
the application instructions of the product.
The need to make easier the recognition of our products
on the shelves has lead us to distinguish each item through
a different basic colour but leaving a common lithographic
sign.
COLOUR CAP
Each can has a stamp that shows exactly the colour shade,
in such a way to allow the user to choose among as well
as 110 different shades. On each stamp there is the product
lot number, which allows our lab an immediate quality
and lot control up to three years since the production
date.
BAR CODE AND EAN SYSTEM
All the containers show the bar code related to lot, container,
and colour, thus allowing an easy handling management.
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